Posts tagged Author brand
Three challenges authors face in social media

At last year's Sydney Writers' Festival, the effervescent Anna Maguire hosted a panel session called 'The Author As Everything' (at the Forest for the Trees seminar).

Not only do we expect authors to pen their own books, in the day and age of self-publishing you can also be expected to source editors, direct your own cover artwork, get media publicity, arrange a speaking circuit and reviews, and manage your distribution channels.

And throughout the publishing process, it pays to think about building your author platform, including engaging in social media channels, as well. 

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