AUTHENTICITY AND STORYTELLING IN PERSONAL BRANDING

People find inspiration in unexpected places. This morning, inspiration struck whilst wandering into a room featuring an upturned wicker basket of small people’s shoes.

The inspiration was not due the pint-sized jogger-shaped mess on the floor - created by one four year old simply to wanting to see what was at the bottom of the basket – rather the framed words of wisdom from Dr Seuss buried amongst the stuffed toys, Thunderbird rockets and Lego blocks on the shelving nearby.

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We need to keep it real.

Not a week passes without the media posting yet another story of the rags-to-riches entrepreneur, businesswoman or artist who reflects on their time as a bankrupt failure while backstroking in cash from their gold-plated lap pool. 

I love those stories, so I read them. But I rarely read about failure from someone's who's in the middle of it - although I reckon there would be plenty of wisdom to impart from the bottom as well as at the top.

Similarly, on Facebook, we generally talk about the quirky stuff, the fun, the get togethers, the things that give us enjoyment in life. No-one likes a killjoy, right? But then there's studies like this one mentioned in The New Yorker about how Facebook makes us unhappy. 

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